Industries Served

An industry page is only worth writing where the work behind it can be evidenced, which is why this list stops at six. Ivan Sp has built real, documented results in six industries: e-commerce, dental, SaaS, mortgage and financial services, car dealerships, and home services. Each page below names the specific result and the work behind it, anonymized the same way every result on this site is anonymized.

Why Only Six

Two decades across 100 or more websites and 20 or more industries produces work far beyond six verticals, and only six get a dedicated page here. Each one carries a real, checkable result: a traffic figure, a ranking position, or a documented outcome. An industry without that depth of evidence does not get a page pretending otherwise.

Six Industries With Documented Results

Work Outside These Six Verticals

A business outside these six industries is not automatically a poor fit. The underlying methods, covered across technical SEO, content strategy, and the three pillar services, apply broadly. These six simply carry the strongest documented evidence today.

What This Looks Like on a First Call

Consider a clinic owner told by three providers that her market is unusually competitive. Each one recommended more content and a larger monthly retainer.

She wants to know whether that is true. Paying to compete harder in a market that is not actually the problem is the most expensive kind of advice.

I open her Page Indexing report before discussing the market at all. Three hundred and forty of her pages carry a noindex tag, and no amount of competition explains that.

Where the Standard Industry Advice Breaks Down

Does your industry actually change what a search engine does with your site?

The usual advice: Hire a specialist in your industry, because general SEO knowledge does not transfer.
What holds up in practice: The technical layer transfers completely, and roughly a quarter of the work is genuinely vertical-specific. Industry knowledge decides query selection and schema choice, and it changes almost nothing about how indexing works.

Picture a clinic that hires a dental SEO specialist and receives a plan built entirely on local citations and review volume. The plan is competent and it is only part of the job.

The site’s service pages carry a noindex tag inherited from a rebuild. No amount of vertical expertise addresses a directive the crawler reads before anything else.

I run the same technical diagnosis in every vertical, then apply the industry knowledge to query selection, schema, and content. The order matters more than the specialism.

Buying vertical expertise without technical coverage leaves the most common failure mode unexamined, and the reporting will describe it as a competitive market.

If your current provider has never mentioned your index coverage, the vertical expertise you are paying for rests on an unchecked foundation.

Four Things Commonly Assumed About Industry SEO

Which of these have you been told about your own market?

Ivan Sp meets the same four assumptions across every vertical on this list.

Commonly assumed	What actually holds
Our industry is uniquely competitive.	Competition is real and rarely the binding constraint. Index coverage, canonical faults, and thin category pages are more often what is holding a site back.
Content has to be written by someone in our industry.	Subject expertise matters for accuracy and for trust. Query selection and structure are separate skills, and pairing the two works better than merging them.
Local businesses only need a Google Business Profile.	The profile matters and it is one of three factors Google names. Website relevance and consistent citations carry the rest.
Regulated industries cannot do SEO properly.	Regulation constrains claims rather than structure. Precision, sourcing, and named authorship are exactly what the sensitive-topic guidance asks for.
Every competitor is buying links.	Some are. Every documented result on this site was earned without purchased links, which makes the assumption a poor basis for a strategy.

Misreading a technically broken site as a genuinely hard market is the most expensive error here. One of the two is fixable this quarter.

What Changes by Industry and What Does Not

Always the same: Crawlability, indexation, canonical logic, and the mechanics of a title tag.
Changes by industry: Query intent, the weight of local signals, and which schema types apply.
Regulated verticals: Financial and health topics fall under the sensitive category Google’s rater guidelines describe.
Local verticals: Dental and home services depend on the local pack, where distance is a real factor.
Catalogue verticals: E-commerce and dealerships need content systems rather than page-by-page writing.
Software verticals: SaaS competes on comparison and integration queries more than on category terms.
The selection rule: An industry page exists here only where documented work supports it.

A Worked Example: The Same Audit in Three Verticals

Consider the same audit checklist applied to three businesses. The comparison below is illustrative, written to show what transfers. No client engagement is described here.

Audit finding	Dental clinic	SaaS product
Index coverage gap	Applies identically	Applies identically
Canonical faults	Applies identically	Applies identically
Primary query type	Local service plus insurance questions	Comparison and integration queries
Schema type	Dentist, under MedicalBusiness	SoftwareApplication
Local pack relevance	Decisive	Usually irrelevant
Share of work that is vertical-specific	About a quarter	About a quarter

I read the first two rows as identical in every vertical. The differences start at query selection and end at schema choice.

Industry expertise in SEO is like knowing the local roads. The car, the fuel, and the engine are identical everywhere, and knowing the roads still saves an hour.

How an Industry Engagement Runs

I run the same diagnostic sequence in every vertical, then diverges at query selection.

Run the full technical diagnosis first, since index coverage faults appear in every industry.
Export 16 months of query data, and read what the site actually earns rather than what it targets.
Identify the query types that dominate the vertical, such as comparison, local, or specification queries.
Choose the schema types that match the business, using schema.org rather than a plugin default.
Check whether the vertical falls under Google’s sensitive-topic guidance, which raises the sourcing bar.
Establish whether the local pack is relevant, since that decides how much profile work is worth.
Decide whether content is written page by page or generated from a structured source.
Write the topical map against the vertical’s real query set rather than a generic service list.
Name any regulatory constraint that limits what a claim can say.
Report on the query types that matter in that vertical, rather than on a standard template.

How This Engagement Is Scoped

I scope industry work by query type and content volume rather than by the vertical label.

What arrives: A technical diagnosis, a vertical query map, a schema specification, and a build order.
Typical duration: Four to eight weeks for a first engagement, depending on catalogue size.
What the client supplies: Search Console access, CMS access, and subject expertise for accuracy review.
Included: Technical audit, query research, schema selection, topical map, and reporting setup.
Not included: Regulatory or legal advice, and any promise of a ranking position.
What changes the estimate: Large catalogues, several locations, or a regulated claim review process.
How it is quoted: After a short scoping call, once the vertical and site size are known.

Tools and Primary Sources

The references below apply across every vertical listed here. Each opens in a new tab.

Search Quality Rater Guidelines defines the sensitive-topic category that raises the bar for financial and health content.
Schema.org vocabulary lists the business types and properties each vertical should be marked up with.
Google local ranking guidance states the three factors behind local results, which matter in some verticals and not others.
Search Console Performance report reports the query set a site already earns, which is where vertical work should start.

Test the Industry Assumption Yourself

I suggest one check that separates a hard market from a broken site.

Open Search Console, then Indexing, then Pages.
Compare the indexed page count against the number of pages you have published.
Read the name of the largest excluded group.
Ask whether that group name has anything to do with your industry.

An excluded group named after a noindex tag or a canonical fault is not a competitive market. Almost every industry page on this site started with that same check.

Common Questions

Why are only six industries covered here?

An industry page is written only where documented work supports it. Publishing a page for a vertical with no evidenced engagement behind it would be the same fabrication problem this practice audits other sites for.

Discuss Your Industry

The first call establishes whether real precedent exists for a specific business, and where it does not, that gets said honestly rather than implied. The first call is a free 30-minute consultation with no pitch attached.

Book a free 30-minute consultation