Book a Free 30-Minute Consultation
The first call is a diagnosis conversation rather than a sales one, and the difference shows in the first five minutes. Ivan Sp offers a free 30-minute consultation before recommending anything. The call covers your situation and produces an assessment of what is limiting the site and what can realistically be done about it.

What the Consultation Covers
Four things get discussed in 30 minutes:
- The current state of the site, including what is working rather than only what is broken
- What answer engines currently say about the business, which is often the fastest signal available
- Which constraint is actually limiting results, whether technical, content, or structural
- Whether the right next step is a fixed-price package, a project, ongoing work, or nothing at all
Where search work is not the priority, that gets said on the call.
What to Have Ready for the Consultation
Nothing is required, and three things make the call more useful. Your website URL lets a quick review happen beforehand. Read-only access to Google Search Console allows real data instead of guesswork. A sentence describing what prompted the enquiry focuses the 30 minutes on the actual problem.
Contact Details
- ivan@metricsrule.com
- linkedin.com/in/ivan-vancouver-seo
- Location
- Vancouver, British Columbia, Canada
- Service area
- Canada and the United States, remotely. In-person meetings available in Vancouver.
If You Would Rather Not Book a Call
Fixed-price packages are published with full scope, hours, and pricing, so an engagement can start without a conversation first. Every deliverable and every exclusion is listed on the SEO packages and pricing page.
What the First Consultation Covers
- Length
- Thirty minutes, free, with no obligation attached.
- What happens
- Questions about the business, rather than a presentation about services.
- What does not happen
- A prepared plan, since a plan written before the data is a template.
- What you receive
- An assessment of where the site stands, including where nothing is wrong.
- Who you speak to
- Ivan Sp directly. There is no account manager and no sales team.
- ivan@metricsrule.com.
- Location
- Vancouver, British Columbia, working with clients across Canada and the United States.
- What to have ready
- Search Console access, your commercial priorities, and what you have already tried.
Prepare for the Consultation in Ten Minutes
I suggest four things to have ready before booking.
- Write one sentence describing the problem as your business experiences it.
- Open Search Console and note the size of the largest excluded group.
- List your three most commercially important pages.
- Note what you have already tried and what happened.
Those four turn a general conversation into a specific one. The second is often enough on its own to make the call worth having.
How to Get the Most From the Consultation
I suggest arriving with four things, which makes thirty minutes go considerably further.
- Write down the problem as the business experiences it, rather than in SEO terms.
- Note what you have already tried, and what happened.
- Have Search Console access ready to grant, since read access can be revoked at any time.
- Know which pages or services actually carry commercial value for you.
- Bring any report from a previous provider, including ones you did not understand.
- Note your rough budget range, since it changes what is worth recommending.
- Ask what this practice refuses to do, and check the answer is ready.
- Ask where any claimed result could be verified.
- Ask what would have to be true for the answer to be that nothing needs doing.
- Expect the recommendation after the call rather than during it.
How the Consultation Engagement Is Scoped
What the Call Does and Does Not Commit You To
- Cost
- None. The first thirty minutes are free.
- Obligation
- None. No proposal follows unless you ask for one.
- Access
- Read access only, revocable at any time.
- What you receive
- An assessment, including where nothing is wrong.
- What you keep
- Whatever was found, whether or not you hire anybody.
- What is never done
- A ranking promise, a traffic promise, or a prepared pitch.
- Who you speak to
- Ivan Sp, who would also do the work.
- Where it goes next
- A written scope, only if there is something worth doing.
Consultation Tools and Primary Sources
The references below are worth reading before any provider call. Each opens in a new tab.
- Google guidance on hiring an SEO sets out what Google recommends asking any provider before hiring.
- Google Search Console is the access that turns a speculative conversation into a diagnostic one.
- Google Search Central documentation is the reference behind every recommendation made here.
- LinkedIn profile carries the professional history behind this practice.
Common Consultation Questions
Is the consultation actually free?
Yes, with no obligation attached. The 30 minutes covers assessment and direction, and detailed audit work happens inside a paid engagement.
What time zone do you work in?
Vancouver operates on Pacific Time. Calls with clients in other time zones get scheduled to suit them, including early mornings for Eastern and Atlantic Canada.
Do you sign non-disclosure agreements?
Yes. Client confidentiality is standard practice here, which is why no client on this site is named.
What happens if nothing is wrong with my site?
You get told that. Nothing about a free consultation requires a problem to exist.
Next Step
The first call is a free 30-minute consultation. You receive an assessment of what is holding the site back and what can realistically be done about it.

