SEO Packages and Pricing
A fixed-price package is honest about one thing most SEO proposals avoid, which is exactly how many hours you are buying. Ivan Sp offers three fixed-price SEO packages, each building on the one below it. Every tier states its scope and its hours up front, so the work is defined before anything is purchased.
The Three Tiers
Each package is a one-time engagement rather than a monthly retainer. The three tiers differ in how much of the site gets covered and how much work is implemented rather than recommended:
| Package | Price | Hours | Scope |
|---|---|---|---|
| Basic | $350 | 7 | Technical scan, Google Business Profile, and an implemented homepage. |
| Standard | $700 | 14 | Everything in Basic, plus a full Google Search Console review and directory submissions. |
| Premium | $1,500 | 30 | Everything in Standard, plus service pages, blog posts, 10 new content pages, and a press release. |
Packages are cumulative. Standard includes everything in Basic, and Premium includes everything in Standard.
What Every Package Includes
Four elements ship in all three tiers:
- Full technical site crawl. Every page scanned the way a search engine sees it.
- Custom Excel export with AI scoring. Each page scored for NLP friendliness, helpfulness, originality, potential legal issues, and spam signals.
- Google Business Profile optimization, plus a business profile page written so AI tools describe the business accurately.
- Implemented homepage optimization, covering title tag, meta description, headings, content, trust signals, internal links, and image alt text.
Detail for each tier sits on the Basic package scope and inclusions, the Standard package scope and inclusions, and the Premium package scope and inclusions.
Content at Scale for Online Stores
E-commerce sites needing product content at volume use a separate add-on priced per page. The add-on works alongside any package or on its own, and it covers full product descriptions, per-product FAQs, and schema markup. Scope and pricing sit on the e-commerce product content add-on.
Access Requirements
Implementation requires administrative access to the website. I implement directly on WordPress, Squarespace, Shopify, and Wix.
Sites on other platforms receive every deliverable as documented instructions, formatted so an internal developer can apply them. Where access cannot be provided at all, the full package converts to written recommendations.
What Packages Do Not Cover
Four things sit outside every package: ongoing monitoring or retainer work, paid advertising, website redesign or platform migration, and content beyond the quantities each tier states. Full detail sits on the page covering work that falls outside these packages.
The Three Tiers at a Glance
- Basic
- $350, seven hours, covering discovery, a technical scan, and homepage optimisation.
- Standard
- $700, fourteen hours, adding Search Console review, directories, and sitemap work.
- Premium
- $1,500, thirty hours, adding service and blog optimisation plus ten new content pages.
- E-commerce add-on
- Priced per product page, for catalogue content at volume.
- Engagement type
- One-time, rather than a retainer. Retainers are quoted separately.
- Platforms supported
- WordPress, Shopify, Squarespace, and Wix.
- What every tier includes
- An AI-scored site crawl and a full export the client keeps.
- What no tier includes
- Paid advertising, website redesign, CMS migration, or a ranking promise.
Work Out Which Tier You Need
I suggest four questions that usually settle the choice in a few minutes.
- Count how many service or product pages carry commercial intent on your site.
- Check whether your Google Business Profile has categories and services filled in.
- Open Search Console and read the largest excluded group in the Page Indexing report.
- Count how many blog posts exist and how many earned any clicks last year.
A high count on the first question points at Premium. A large excluded group in the third means the diagnosis matters more than the tier.
What This Looks Like at the Decision
Consider a business owner with three SEO proposals and no way to compare them. Each one describes a different scope in different language at a different monthly rate.
She wants to buy something she can evaluate. Committing to an open-ended arrangement before anybody has diagnosed anything is the part that has stopped her deciding for two months.
Ivan Sp publishes the price, the hours, and the exclusions on the same page. She can compare that against anything else on her desk without a call.
Where the Standard SEO Pricing Advice Breaks Down
Do you know how many hours your current SEO spend actually buys?
- The usual advice
- Avoid fixed-price SEO, since every site is different and a package cannot cover what yours needs.
- What holds up in practice
- Every site is different and the diagnostic work is not. A fixed-price package covers the audit and the highest-value fixes at a known cost. A business that has never bought SEO needs precisely that first.
Picture a small business quoted a monthly retainer with no defined deliverable and no end date. The proposal is standard practice and the numbers are reasonable.
Six months later the business cannot say what was delivered or whether it worked. The retainer was never wrong and it was never checkable either.
I publish fixed tiers with the hours stated. A business can buy a diagnosis, see the output, and decide about anything further with evidence in hand.
An open-ended retainer bought before a diagnosis commits budget for months against an unknown problem. The package exists so that decision can wait.
An open retainer with no defined deliverable is the most common way SEO budget disappears without anybody being able to say what happened.
Four Things Commonly Assumed About SEO Packages
Which of these has shaped how you think about SEO pricing?
I meet these four assumptions whenever fixed pricing comes up.
| Commonly assumed | What actually holds |
|---|---|
| Packaged SEO is lower quality. | A package fixes the scope rather than the standard. The same diagnostic method runs whether the engagement is packaged or quoted. |
| A retainer is better value over time. | A retainer may be, once the problem is known. Buying one before a diagnosis commits budget against a problem nobody has identified. |
| Cheaper packages skip the important work. | The tiers differ in hours and scope, and every tier includes the same site crawl and the same full export. |
| A package should include everything. | A package with no exclusions is a package nobody can price. What is excluded is stated explicitly on every tier. |
| Results are proportional to spend. | The largest gains usually come from a small number of specific faults. Finding those is what the diagnosis is for. |
You can buy a diagnosis, keep the full export, and decide about anything further afterwards. That order costs less and tells you more.
A Worked Example: Which Tier Fits Which Situation
Consider four businesses choosing a tier. The assessment below is illustrative, written to show how the choice is made. No client engagement is described here.
| Situation | Tier that fits | Why |
|---|---|---|
| Never had an SEO audit, small brochure site | Basic | A diagnosis and the highest-value homepage fixes |
| Has a profile and directories in poor shape | Standard | Adds Search Console review and citation work |
| Several service pages and an unmanaged blog | Premium | Adds service and blog optimisation plus new pages |
| Catalogue with supplier product descriptions | Premium plus the e-commerce add-on | Product content is priced per page |
| Complex technical problem across thousands of URLs | None of them | Quoted separately after a scoping call |
I name the final row honestly. A package that does not fit is worse value than a quote, however convenient the fixed price looks.
Buying the wrong tier is buying a service kit for a car that needs a diagnostic. Everything in the box is useful and none of it addresses the fault.
The first row is where most businesses should start. A diagnosis at a known price, with the export handed over, makes every later decision cheaper.
How a Package Engagement Runs
I run every tier the same way, and the tiers differ in hours rather than in method.
- Choose a tier, or ask for a recommendation on a free thirty-minute call.
- Grant access to the CMS, Google Search Console, and analytics.
- Receive the AI-scored site crawl, which runs on every tier regardless of price.
- Review the findings, ordered by commercial exposure rather than by severity label.
- Watch the included optimisations get implemented rather than only recommended.
- Receive the full crawl export, which stays yours whatever happens next.
- Read the roadmap, which names what was found and deliberately not fixed within the hours.
- Decide about further work with the findings already in hand.
- Ask for a separate quote where the diagnosis found something outside the package scope.
- Re-run the crawl later, using the same method, to compare against the stored baseline.
How This Engagement Is Scoped
What Every Tier Excludes
- Paid advertising
- Excluded from all three tiers, and from the add-on.
- Website redesign
- Excluded. A package optimises the site that exists.
- CMS migration
- Excluded from every tier.
- Page speed engineering
- Excluded. Reading and explaining the reported scores is included.
- Link acquisition programmes
- Excluded, since no evidenced process for one exists here.
- Ranking or traffic promises
- Never made, on any tier.
- Ongoing management
- Packages are one-time. Retainers are quoted separately.
- What is included instead
- A diagnosis, the highest-value fixes implemented, and the full export.
Tools and Primary Sources
The references below are the tools and standards every tier works against. Each opens in a new tab.
- Google Search Console supplies the index and query data every tier is diagnosed from.
- Screaming Frog SEO Spider is the crawler behind the scored site crawl included in every tier.
- Google guidance on hiring an SEO sets out what Google recommends agreeing with any provider before buying.
- Google Search Central documentation is the reference behind every recommendation made in any tier.
Common Questions
Are these packages monthly?
No. All three are one-time engagements with a defined scope and a stated number of hours. Ongoing work is quoted separately after the initial engagement.
What happens if my site runs on a platform you do not implement on?
You receive every deliverable as a documented set of instructions, formatted so your developer can apply them. Nothing is dropped from the scope, and only the implementation changes hands.
Can I start with Basic and upgrade later?
Yes. The tiers are cumulative, so upgrading covers the difference in scope rather than repeating work already completed.
Why sell fixed-price packages at all?
A business that has never bought SEO cannot evaluate an open-ended proposal. A fixed price with stated hours and an explicit exclusion list can be assessed before committing. The export stays theirs whatever they decide afterwards.
Next Step
The first call is a free 30-minute consultation with no pitch attached. You receive an honest assessment of what is holding the site back and what can realistically be done about it.