Basic SEO Package
Seven hours is not enough to fix a site, and it is enough to find out precisely what is wrong with one. The Basic package covers foundation fixes, local visibility, and a search-ready homepage for $350 across 7 hours of work. Every deliverable listed below is included, and the homepage work is implemented rather than recommended.
Discovery and Setup
Work opens with a discovery questionnaire covering the business, its goals, its target customers, and its current challenges. An access checklist follows, listing every login needed so nothing stalls mid-engagement.
Full Technical Scan
Every page gets crawled the way a search engine sees it. The scan covers five checks:
- Sitemap check and submission, confirming search engines can find every important page
- Robots.txt check, verifying nothing important is accidentally blocked
- HTTP status code check, flagging broken pages, unnecessary redirects, and server errors
- JavaScript rendering check, confirming content built in JavaScript is visible to search engines
- Custom Excel export scoring every page for NLP friendliness, helpfulness, originality, potential legal issues, and spam signals
The Excel export is yours to keep, and it stays useful long after the engagement closes.
Google Business Profile and AI Visibility
The Google Business Profile listing gets audited and fully optimized, covering business information, service descriptions, and profile completeness. Accurate categories and a complete profile are direct inputs into local pack visibility.
A business profile page then gets added to the website, structured so ChatGPT, Perplexity, and Google’s AI can describe the business accurately rather than inferring it from fragments.
Homepage Optimization, Implemented
The homepage receives eight changes, applied directly to the site:
- Title tag, meta description, and headings rewritten for clarity and relevance
- Content rewritten so AI tools can understand, cite, and recommend the business
- Trust signals added, stating credentials, location, and services clearly
- Questionable or unverifiable claims replaced with factual alternatives
- Overly promotional language replaced with specific statements
- Internal links added to the most important service pages
- Descriptive alt text added to images
- A completeness check confirming the page carries what Google expects for its type
Findings and Roadmap
The engagement closes with a prioritized findings report. Everything found gets ranked by impact, so the next steps are clear whether Ivan Sp performs them or an internal team does.
What Seven Hours Covers
- Price
- $350, one time, with no retainer attached.
- Hours
- Seven, allocated across discovery, scanning, and implementation.
- Discovery and setup
- Access, baseline capture, and confirmation of what the business actually sells.
- Full technical scan
- The AI-scored site crawl, run in full regardless of tier.
- Business profile check
- Google Business Profile and AI visibility reviewed together.
- Homepage optimisation
- Implemented rather than recommended.
- Findings and roadmap
- What was found, what was fixed, and what was deliberately left.
- The export
- The full scored crawl, handed over and kept by the client.
What This Looks Like for a First Buyer
Consider a business owner who has never bought SEO and has three quotes on her desk. All three are monthly retainers with no defined deliverable and no end date.
She wants to know what is actually wrong before committing to anything ongoing. Signing a twelve-month agreement to find out is not a decision she should have to make.
Ivan Sp offers a diagnosis at a stated price with the hours listed. The findings and the full export are hers whether or not she buys anything else.
Where the Standard Entry-Level Advice Breaks Down
Do you want to know whether SEO works, or what is wrong with your site?
- The usual advice
- Start with the cheapest package to see whether SEO works before committing to anything larger.
- What holds up in practice
- The entry tier is not a trial of whether SEO works. Seven hours buys a diagnosis, and its value is knowing exactly what is wrong. Whether a small optimisation moves a ranking is a different question.
Picture a business buying an entry package and watching rankings for six weeks to judge whether SEO is worthwhile. The expectation is reasonable and it is the wrong measure.
Seven hours of work on one page rarely moves a competitive position. The diagnosis it produced named four faults nobody knew about, and none of them was read that way.
Ivan Sp frames the entry tier as a diagnosis. What it buys is a list of what is actually wrong, at a known price, with the export handed over.
Judging a diagnosis by whether it moved a ranking discards the thing you actually bought. The findings outlive the package.
Seven hours will not fix your site. Not knowing what is wrong with it costs considerably more than $350 over a year.
Four Things Commonly Assumed About the Entry Package
Which of these describes why you are looking at this tier?
I meet these four assumptions whenever the smallest tier is being considered.
| Commonly assumed | What actually holds |
|---|---|
| The cheapest tier gets a cheaper audit. | The scored site crawl runs in full on every tier. What differs is how many hours are available to act on it. |
| Seven hours should produce a ranking change. | Seven hours buys a diagnosis and the highest-value homepage fixes. Ranking movement usually needs the work the diagnosis identifies. |
| A small package means small findings. | Findings depend on the site rather than the tier. An entry audit routinely surfaces faults affecting hundreds of pages. |
| The export is a sales document. | The full scored crawl is handed over and stays with the client, whether or not any further work is bought. |
| An entry package commits you to more. | Packages are one-time. Nothing renews, and any further work is quoted separately after the findings. |
The findings from a seven-hour diagnosis stay useful whether or not you ever buy anything else. The fixed price exists for exactly that reason.
A Worked Example: What Seven Hours Reaches
Consider how the hours divide on a typical small site. The allocation below is illustrative, written to show what fits and what does not. No client engagement is described here.
| Activity | Roughly | Outcome |
|---|---|---|
| Discovery, access, and baseline capture | 1 hour | A recorded starting point |
| Full scored site crawl | 2 hours | Every page graded, with faults grouped |
| Business profile and AI visibility check | 1 hour | Profile gaps named specifically |
| Homepage optimisation, implemented | 2 hours | Title, description, headings, and internal links |
| Findings and roadmap | 1 hour | What was fixed and what was deliberately left |
| What does not fit | Everything else | Named in the roadmap rather than silently omitted |
I write the final row into every roadmap. A package that hides what it could not reach is less useful than one that names it.
Seven hours on a website is a first appointment rather than a course of treatment. The value is the diagnosis, and the prescription comes after.
The crawl row is the one that scales. The same two hours grade a fifty-page site or a two-thousand-page catalogue.
How the Basic Package Runs
I spend the hours on diagnosis first and implementation second, since the order decides what gets fixed.
- Book the package or a free thirty-minute call to confirm it is the right tier.
- Grant CMS, Search Console, and analytics access before the hours start.
- Capture the baseline, so any later comparison has a recorded starting point.
- Run the full scored site crawl, which is identical on every tier.
- Group the failures by fault type, since a template fix often covers many pages.
- Check the Google Business Profile and AI visibility together.
- Implement the homepage optimisations rather than only recommending them.
- Write the roadmap, naming what was found and deliberately not fixed within the hours.
- Hand over the full scored export, which stays with the client.
- Quote separately for anything the diagnosis found outside the seven hours.
How This Engagement Is Scoped
What This Tier Excludes
- Service page optimisation
- Covered in the Premium tier.
- Blog post optimisation
- Covered in the Premium tier.
- Directory submissions
- Covered from the Standard tier upward.
- New content pages
- Covered in the Premium tier.
- Paid advertising
- Excluded from every tier.
- Website redesign and CMS migration
- Excluded from every tier.
- Ranking or traffic promises
- Never made, on any tier.
- What is included instead
- A full diagnosis, homepage fixes implemented, and the export.
Tools and Primary Sources
The references below are the tools and standards this tier works against. Each opens in a new tab.
- Google Search Console supplies the index and query data the diagnosis reads.
- Screaming Frog SEO Spider is the crawler behind the scored site crawl.
- Google Business Profile is the profile checked as part of this tier.
- Google Search Central documentation is the reference behind every recommendation in the roadmap.
Check Whether This Tier Fits
I suggest three checks before buying the entry tier.
- Count how many commercially important pages your site has beyond the homepage.
- Open Search Console and read the largest excluded group in the Page Indexing report.
- Check whether your Google Business Profile lists categories and services.
- Decide whether you want a diagnosis or implementation across many pages.
A handful of important pages and an unread Search Console account is exactly what this tier is for. Many service pages needing work points at Premium instead.
Common Questions
How long does the Basic package take?
The package covers 7 hours of work. Calendar time depends on how quickly access and questionnaire answers arrive, and most engagements finish within two weeks.
Does Basic cover service pages?
No. Basic implements the homepage only. Service page and blog post optimization sit in the Premium tier.
What is the AI scoring in the Excel export?
Each page receives scores for NLP friendliness, helpfulness, originality, potential legal issues, and spam signals. The export shows how every page performs rather than summarizing the site as a whole.
Will seven hours improve my rankings?
Rarely on its own, and that is not what the tier is for. Seven hours buys a diagnosis, the homepage fixes, and the full export. Ranking movement usually needs the work the diagnosis identifies, which is quoted separately.
Next Step
The first call is a free 30-minute consultation with no pitch attached. You receive an honest assessment of what is holding the site back and what can realistically be done about it.