Standard SEO Package
Fourteen hours is where a diagnosis stops being a document and starts being work somebody actually did. The Standard package covers broader optimization across a site plus a full Google Search Console review, for $700 across 14 hours of work. Everything in the Basic package is included.
Google Search Console Review
Google Search Console reports how Google actually sees a site, and most businesses never read it properly. The review covers ten checks:
- Account setup and full review, where an account does not already exist
- Query relevance, identifying searches bringing the wrong audience to the site
- URL removals audit, checking whether pages have been accidentally requested for removal
- Core Web Vitals review, reading Google’s own speed and usability scores
- HTTPS and security signals, confirming Google sees the site as secure
- Structured data signals, checking Google reads the markup behind rich results
- Incoming link patterns, flagging unusual or potentially harmful link activity
- Broken link destinations, finding external links pointing at pages that no longer exist
- Indexation report, showing whether Google wastes crawl time on pages that do not matter
- Non-indexed pages, identifying valuable pages Google is not showing and explaining why
The Core Web Vitals item is a review of the scores Google reports, not a page speed engineering project. Speed remediation sits outside every package.
Directory Submissions
The business gets submitted to a curated list of relevant, trustworthy directories. Each listing increases the number of credible sources that mention the business, which supports both local ranking and the citation coverage answer engines cross-reference.
Mass submission to general-purpose directories is not performed. Identical listings repeated across dozens of low-quality sites read as automated to both users and ranking systems.
Homepage Conversion Recommendations
A written list of specific suggestions covers turning more homepage visitors into enquiries. Recommendations address trust signals, call to action clarity, and how quickly the offer becomes obvious to a first-time visitor.
These recommendations are delivered as a document rather than implemented, unless implementation is agreed separately.
Sitemap and Robots Optimization
Both files get reviewed and optimized beyond the basic check included in the Basic tier, with submission to search engines where technically possible.
What Fourteen Hours Covers
- Price
- $700, one time, with no retainer attached.
- Hours
- Fourteen, double the entry tier.
- Everything in Basic
- Discovery, the full scored crawl, profile check, and homepage optimisation.
- Search Console review
- The Page Indexing report read by status group, with causes named.
- Core Web Vitals review
- Reading and explaining the scores Google already reports.
- Directory submissions
- Citation work on sources that genuinely carry weight.
- Homepage conversion recommendations
- Trust signals and clarity, reviewed against a checklist.
- Sitemap and robots optimisation
- Both files corrected rather than merely inspected.
What This Looks Like in a Review
Consider a business owner comparing tiers with a list of fifteen service pages open beside her. The middle option looks like the sensible compromise.
She wants the budget to reach the pages that bring in work. Buying a tier that stops short of them is a spend she will not be able to justify next quarter.
Ivan Sp reads her page list before recommending anything. Fifteen unoptimised service pages points at the larger tier, and saying so is cheaper than delivering the wrong one.
Where the Standard Mid-Tier Advice Breaks Down
Do you know which tier covers the work your site actually needs?
- The usual advice
- Buy the middle option, since it is usually the safe choice between too little and too much.
- What holds up in practice
- The tiers differ in what they reach rather than in quality. The middle is correct only where the work it adds matches what the site needs. Twelve service pages points at Premium, and three points at Basic.
Picture a business defaulting to the middle tier because it looks like a sensible compromise. The reasoning is common and the outcome is arbitrary.
The site has fifteen service pages, none of them optimised. The mid tier does not cover service page work, so the largest opportunity on the site stays untouched.
Ivan Sp recommends a tier from what the site holds rather than from the middle of the list. Sometimes that means recommending the cheaper one.
Choosing the middle by default buys hours that may not reach the thing that matters. A five-minute conversation prevents it.
Buying a tier that does not reach your service pages spends the budget and leaves the largest opportunity untouched.
Four Things Commonly Assumed About the Standard Package
Which of these describes why you are looking at this tier?
I meet these four assumptions whenever the middle tier is being considered.
| Commonly assumed | What actually holds |
|---|---|
| The middle tier is the safe default. | Tiers differ in what they reach. The middle is correct only where the work it adds matches what the site needs. |
| Directory submissions mean bulk listings. | Bulk submission creates dozens of listings to correct. This tier corrects existing citations before adding any. |
| Core Web Vitals review means speed work. | Reading and explaining the reported scores is included. Engineering the speed needs hosting and template changes and is excluded. |
| Sitemap work is trivial. | A sitemap listing URLs that no longer resolve gets the whole file distrusted. Correcting it is cheap and it is not trivial. |
| Conversion recommendations mean a redesign. | The recommendations cover trust signals and clarity. Implementation of design changes is a separate job. |
The hours only help if they reach the part of your site that matters. Ask which tier covers your service pages before choosing on price.
A Worked Example: Which Tier Reaches What
Consider the same site assessed against each tier. The comparison below is illustrative, written to show what the hours reach. No client engagement is described here.
| Work needed | Basic | Standard |
|---|---|---|
| Full scored site crawl | Included | Included |
| Homepage optimisation | Included | Included |
| Search Console index diagnosis | Not covered | Included |
| Citation correction | Not covered | Included |
| Sitemap and robots correction | Not covered | Included |
| Service page optimisation | Not covered | Not covered |
| New content pages | Not covered | Not covered |
I show the last two rows deliberately. A site whose main opportunity sits there should not buy this tier.
Choosing a package by price is choosing a ladder by cost rather than by height. The cheaper one is fine unless the shelf is higher.
The Search Console row is what usually justifies the step up. An unread Page Indexing report hides more value than most homepage edits release.
How the Standard Package Runs
I spend the additional hours on diagnosis depth and on the fixes that reach the whole site.
- Confirm the tier fits, on a free thirty-minute call, before anything is bought.
- Complete every step included in the entry tier first.
- Read the Page Indexing report by status group, and name the cause behind each group.
- Read the Core Web Vitals report and explain the scores in plain language.
- Audit existing citations for name, address, and phone number consistency.
- Correct mismatched citations at source before submitting to anything new.
- Review the homepage against the trust signal checklist and report the gaps.
- Correct the XML sitemap, removing URLs that no longer resolve.
- Correct robots.txt, checking no rule blocks a URL that also carries a noindex tag.
- Hand over the full export and a roadmap naming what the hours did not reach.
How This Engagement Is Scoped
What This Tier Excludes
- Service page optimisation
- Covered in the Premium tier.
- Blog post optimisation
- Covered in the Premium tier.
- New content pages
- Covered in the Premium tier.
- Page speed engineering
- Excluded. The reported scores are read and explained instead.
- Design implementation
- Excluded. Conversion recommendations are delivered as findings.
- Paid advertising
- Excluded from every tier.
- Ranking or traffic promises
- Never made, on any tier.
- What is included instead
- Deeper diagnosis, citation correction, and site-wide file fixes.
Tools and Primary Sources
The references below are the reports and rules this tier works against. Each opens in a new tab.
- Search Console Page Indexing report defines every status the index diagnosis reads.
- Search Console Core Web Vitals report is the report read and explained in this tier.
- Introduction to robots.txt defines the rules the robots file is corrected against.
- Google sitemaps documentation documents what a sitemap should and should not contain.
Check Whether This Tier Fits
I suggest three checks before choosing the middle tier.
- Count your service or product pages that carry commercial intent.
- Search your business name in quotation marks and count the directory listings that disagree.
- Open Search Console and read the size of the largest excluded group.
- Compare those three answers against what this tier covers.
Many service pages needing work points at Premium rather than here. Many disagreeing citations and a large excluded group is exactly what this tier is for.
Common Questions
Does Standard require Search Console access?
Yes. The Search Console review is the core of this tier and cannot run without account access. Where access is genuinely unavailable, an equivalent item from the Premium scope is substituted.
Does Standard include service page optimization?
No. Service pages and blog posts are optimized in the Premium tier. Standard focuses on site-wide technical health and the homepage.
Are the conversion recommendations implemented?
No. They arrive as a written list for you or your developer to apply. Implementation can be quoted separately.
What is the difference between the Basic and Standard packages?
Standard doubles the hours and adds the Search Console index diagnosis, Core Web Vitals explanation, citation correction, and sitemap and robots fixes. Both include the same full scored crawl and the same export.
Next Step
The first call is a free 30-minute consultation with no pitch attached. You receive an honest assessment of what is holding the site back and what can realistically be done about it.